As promised!! I'll post about.... My favourite washing-up liquid. It is Fairy . A bit predictable, I know. But there was a time, in the mid-eighties, when Fairy arrived in Spain and it was mostly unknown, expensive and it took a while to catch on. My mum bought it, tried it and was a faithful customer from then on. Now Marketing students pay attention to this detail, because this is real proof that fidelity can be passed from generation to generation. Unfortunately for the manufacturers, it can also be lost for the older generation, which is generally considered more conservative but in fact, it is not! My mum decided to change to Froggy because Fairy made her sneeze (click on the links to know why!).


Lo prometido es deuda y hoy posteare sobre... mi detergente lavavajillas preferido. Es Fairy . Nada del otro mundo, ya veis. Pero a mediados de los 80, cuando Fairy llego a Espania, era el gran desconocido y mas bien caro. Costo un tiempo y gran cantidad de anuncios en television el que Fairy se convirtiera en el detergente mas popular. Recuerdo que mi madre lo compro, lo probo y se convirtio en consumidora fiel por mucho tiempo. Atencion, estudiantes de marketing, no os perdais este detalle porque es prueba de que la fidelidad del cliente se transmite de generacion en generacion. Lamentablemente para los fabricantes, nuestro caso tambien viene a demostrar que la primera generacion, que se supone mas conservadora, no lo es tanto y pierde su fidelidad sin problemas. Justo lo que ocurrio con mi madre, que se paso a Froggy porque Fairy la hacia estornudar. Haced click en los links y vereis el por que!


The weather today:
Rain
15C
UV Index:2 Low
Wind: From the South Southwest at 17 mph
Dew Point: 14C
Humidity: 94%
Visibility:6 miles
Barometer: 1,005.1 mb